4 Ways to Build a More Effective Network

First, you have to network. You know it's key to more business, but how to make it work for you? Think of networking as building effective relationships, not how many business cards to hand out.

Look for common interests when you meet people. Think about how you can help others. If you earn a reputation for being useful, people will look to you for solutions.

Second, get references. Services firms grow on referrals. It is the most powerful marketing weapon you can use and it does not cost a dime.

The inherent "social proof" to refer someone to a web designer, auto mechanic or doctor to win the trust quickly. So, you sit back and hope their customers to refer others? If so, you may be waiting a while. After all, have their own business to attend. A more proactive approach is to ask. A simple, "Do you know anyone else who could use my services?" often lead to new contacts for you.

Ask for references is really another form of networking, going "deep" in your network so to speak.

Trio Gold Linked In, Twitter and Facebook can add to their strategies face to face networking.

Like face to face networking is based referrals, online networking does the same. And do not worry, you need not spend hours on social media sites.

Simply create a plan and stick to it.

Linked In is a great way to build professional connections. Join relevant groups and test questions in the discussion forums. Provide answers. Share interesting articles.

Connect online with people who meet in "real life." Even if you just check in 2-3 times a week, can provide value from their experiences that will make you stand out. In addition, you will meet people from around the world.

Social media can take your business global!

And finally, the most important component in building their networks and increasing references are monitoring. Marcia Yudkin's Marketing Minute says most of its referrals are for people who recently interacted with. So keep in touch.

How often? Each contact is different, but every 1-3 months is adequate for many potential customers. And always ask for a job. Forward a relevant article that they think may be interested in, let them know if you've added another set of skills to his repertoire. Be brief and the like. This tactic is simple once you get into the habit and help build their relationship. Given the need for their services, you are top of mind.

It may take three months to two years to convert some clues into customers. Grown along the road.

Networking is a crucial component of any small business. If you look at it as an opportunity to meet new people, stay in touch and follow up with potential prospects, your business will grow and have fun along the way.